Thursday, May 26, 2011

THE KING OF GOOD TIMES

         Dr. Vijay Mallya is not your typical everyday CEO. He has made it to the Forbes billionaires’ list many number of times but he doesn’t care if he is on the list or not because he doesn’t want to be categorized as a ruthless moneymaker. He not only lives like The King of Good Times but he is working overtime to persuade others to live the high life too. Once upon a time, his critics called him the playboy of the east for his glamorous lifestyle but slowly and steadily Dr. Mallya has earned the respect of his detractors. After the launch of Kingfisher Airlines in 2005, he was chosen as the Indian Businessman of the year. The Indian government honored him with the Outstanding Business Leader Award and ETNow selected Dr. Mallya as one of the three big movers and shakers of the first decade of 21st century corporate India. After his father’s untimely death, Dr. Mallya became the CEO of a hundred million dollar UB Group and grew it into a multi-billion dollar global empire. He is a genius of a businessman who is the ultimate brand ambassador of his company UB Group. He sets himself high goals and works round the clock to achieve them. His out-of-the-box thinking and business strategies have revolutionized the way brand equity could be grown by businesses in the country.
         He is a supreme human being and so his business rivals and political rivals are usually surprised by Dr. Mallya’s magnanimity. As a politician, Dr. Mallya has been trying really hard to change the Indian political landscape. He is a brand marketing genius but for him, superior customer service always comes first. He goes to extreme lengths to make sure customers are satisfied by his products and services. Dr. Mallya is also a sports fanatic. He owns the Force India Formula One team and has been an instrumental figure in bringing the Formula One Grand Prix championship race to India. He also owns the Indian Premier League cricket team called the Royal Challengers and is very much involved in making a successful championship run for the team. He is also the man who has changed horse racing in India from a gambling den to a classy entertainment venue. For all the critics who downplayed Dr. Mallya’s success and bashed his playboy image, it is not surprising that he is having the last laugh. Dr. Mallya and his future generations are set to carry on the Mallya legacy successfully. Long live the King of Good Times.

Paperback edition: http://www.amazon.com/King-Good-Times-Harish-Maiya/dp/1451577966/

Kindle edition: http://www.amazon.com/dp/B0056WR3ES

Thursday, January 14, 2010

Developed Minds, Developing Minds and the Stupid Terrorists

Just published my non-fiction book titled "Developed Minds, Developing Minds and the Stupid Terrorists".

Here's a link to the book: https://www.createspace.com/900000318

Amazon link: http://www.amazon.com/Developed-Minds-Developing-Stupid-Terrorists/dp/143926578X/

Book summary:
All human beings, whether developed or developing or underdeveloped, show various levels of the seven deadly sins. The complex issues that arise due to these sins sometimes have simple answers. Developed countries balance their greed for money with selfless caring and giving that goes way beyond developing and underdeveloped countries. The embracing of secular humanism by the developed minds versus that of religious humanism by the developing and underdeveloped minds have made all the difference. The difference in human development index between the developed, developing and the underdeveloped minds due to this will only deepen if the developing and the underdeveloped worlds don't change their mindsets. The paranoid and undeserving terrorists who are hell-bent on gaining control of governments through violence should give up. They clearly show their inability to control their minds let alone governments so they don't have any other option but to refurbish themselves or else they will be an insignificant loss to the mainstream society. The developing and underdeveloped minds have far more unstable governments, financial system and socio-economic issues that are hard for them to resolve. While some developing minds have started showing signs of social responsibility, the underdeveloped minds have fallen into the deep end of social irresponsibility black hole. It is not only up to the mainstream moderate developed minds to change the mindset of the developing and the underdeveloped but also the responsibility of the mainstream societies in developing and the underdeveloped worlds. This book talks about the negative effects of these sins on the mainstream society and why some should not be tolerated at any cost.

Wednesday, November 7, 2007